Belize’s marketing presence in Europe has been placed under the responsibility of well -established and recognized independent marketing consultancy- The Brighter Group. The firm is one of the biggest independent travel, tourism public relations (PR) and marketing consultancies in the United Kingdom (UK). The English company was recently awarded the European representation and PR contract for the Belize Tourism Board (BTB), following a highly competitive pitch process. One of the main initial priorities of The Brighter Group will centre on the UK, with secondary markets in France and Germany. High Commissioner Perdomo gave the welcome speech at the launch event held on June 8th, 2016 in London.